Branding and Website

Timeline

2022-2023

Client

Trueyogi

Platform

Branding, Logo, Website

My Role

Solo designer – handled branding, and website design

Trueyogi Brand Strategy

Trueyogi is a wellness technology brand that uses AI to guide users toward a more balanced life through personalized yoga coaching. It blends ancient wisdom with modern technology, helping users align mind, body, and energy with practices tailored to their unique needs.

At the heart of Trueyogi’s identity are three core values: balance, energy, and freedom. These values led us to the phoenix, a powerful symbol of renewal and transformation.

The visual identity is centered around warmth, vitality, and clarity. The primary color conveys focused energy and inner strength. It’s a bold and uplifting hue that captures both the determination behind consistent practice and the warmth of personal transformation.

Typography is clean and modern, supporting easy readability across digital and print. Visual elements are fluid and minimal, inspired by breath, motion, and flow.

Shaping the Trueyogi Brand

The logo design began with simplified phoenix sketches inspired by the ideas of balance and renewal. These initial forms were refined digitally with a focus on clarity, movement, and minimalism.

Once the digital form was finalized, color and shape explorations followed to align with the brand’s tone. The final logo was adapted for both print and digital use, ensuring it works effectively across all platforms while reflecting Trueyogi’s energy and purpose.

Structuring and Designing the Website

I designed the website structure to clearly communicate the Trueyogi brand and ensure a smooth user experience. My focus was on creating a layout that is both functional and visually aligned with the brand’s identity.

Each section was planned to help users easily understand the product, explore its features, and take action. I also applied basic SEO principles to support better visibility on search engines.