Merve Gürler's Portfolio - Product Designer

Project Overview

Les Expériences is an emotional and inspiring brand built around the idea of discovering Paris through scent. With the motto “Create unforgettable memories,” the brand offers not just an experience, but a lasting impression.

The goal of this web design project was to present the brand’s three main experiences: scented city tours, workshops, and personal shopper and consulting. The website was designed to build a cohesive digital identity that captures both the essence of Paris and the artistry of fragrance.

Design Process

The design process began with a holistic approach that aimed to reflect both the elegance of Paris and the emotional depth of the olfactory world. My goal was to translate the brand’s promise, “a once-in-a-lifetime Paris experience through fragrance,” into a digital space that feels smooth and memorable.

To define the overall direction, I first created a mood board to capture the emotional tone and aesthetic of the brand. Building on that, I developed a style guide that established the site’s visual identity and ensured consistency and harmony across all touchpoints.

The visual design uses a warm cream background to convey timeless sophistication. Navy blue represents trust and professionalism, royal purple reflects elegance and creativity, and green evokes balance. This palette combines Parisian charm with a modern, refined aesthetic.

User Experience and Interaction

The website was designed to feel dynamic and immersive, reflecting the sensory nature of fragrance. Smooth scrolling and subtle motion guide users seamlessly through the experience. The interface combines clarity and emotion, using interactive elements and evocative imagery to engage users while maintaining a tone of expertise, authenticity, and warmth.

You can visit the website here to explore the full experience and learn more about the project.

Oldfactory Experience